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GENERAL

Brand Aid will first study and analyze the brand’s position. Then it will provide a strategy after highlighting the pain points. The solution will be enlisted in a gradual step-by-step process. This will include valuable insights as well.

Brand Aid will then promise a gradual enhancement of the brand’s reach. The approach to finding solutions will always be realistic.

Once the client approves of the idea, Brand Aid commences the process of delivering results.

Brand Aid conducts a comprehensive examination of competitors, encompassing:

  • Identifying competitors.
  • Listing their products/services.
  • Analyzing market share.
  • Recognizing strengths and weaknesses.
  • Understanding pricing strategy.
  • Assessing marketing and promotion.
  • Evaluating differentiation.

In the current trend of increasing social media reels, content is paramount. It must be visually captivating and artistically crafted, which falls within Brand Aid's realm of expertise.

Search Engine Optimization, or SEO, involves employing various strategies and techniques to enhance the visibility of a website or its pages in search engine results, particularly on platforms like Google. SEO relies on organic search, and there's no payment for clicks or views.

On the other hand, Search Engine Marketing, or SEM, is centered around paid results. While its objective is similar to SEO-ensuring web pages show up in response to user queries—it primarily revolves around paid interactions with these results.

Effectively combining both SEO and SEM is essential in digital marketing to achieve optimal outcomes.

Brand Aid enhances SEO and Google rankings through:

  • Consistent Brand Identity:
    Establishing a unified online presence for SEO impact.
  • Optimized Content:
    Ensuring website content aligns with brand messaging for improved visibility.
  • Social Media Presence:
    Leveraging strong social media for enhanced brand visibility and SEO influence.
  • Content Strategies:
    Developing shareable, industry-relevant content for organic traffic and authority.
  • UX Improvement:
    Enhancing website navigation and usability for higher search rankings.
  • Analytics Utilization:
    Monitoring SEO performance, making data-driven adjustments for sustained improvement.

Brand Aid submits posts for approval a minimum of 3-4 days before the scheduled posting date, allowing time for internal quality checks.

Brand Aid allows up to 3 revisions, after which a modification would be available at an additional cost.

SOCIAL MEDIA MARKETING

Brand Aid engages in both organic and inorganic forms of promotion.

Organic marketing involves naturally attracting and engaging audiences through non-paid methods. It focuses on building a brand's online presence through content creation, social media, and search engine optimization (SEO). Success in organic marketing often relies on authentic relationships and valuable, shareable content.

Inorganic marketing, on the other hand, involves paid strategies like advertising and sponsored content. It relies on financial investments to reach a target audience quickly. While effective for immediate results, inorganic marketing lacks the sustained, natural growth associated with organic methods.

Organic or natural promotions may have a temporary impact.

In contrast, when it comes to inorganic, paid, or sponsored promotions, Brand Aid charges an extra fee as they need to be ongoing and consistent.

This typically involves an annual commitment, preferably renewed year after year, with a monthly recurring structure. This approach tends to deliver favorable outcomes.

Benefits of Social Media Marketing include:

  • Increased brand awareness
  • Improved brand loyalty
  • Enhanced website traffic
  • Cost-effective advertising
  • Audience insight
  • Community building

Brand Aid's Justification:

  • Strategic content creation
  • Audience engagement
  • Targeted campaigns
  • Analytics and optimization
  • Brand consistency
  • Community building

Brand Aid maximizes these benefits by creating engaging content, fostering audience engagement, executing targeted campaigns, optimizing strategies, maintaining brand consistency, and facilitating community building for its clients.

WEBSITE

Brand Aid typically presents designs in JPEG format. The design process follows these steps:

  • Data-Content and Images
  • Navigation Structure
  • Home Page Design and its Approval
  • Inner Page Design and its Approval
  • Convert Home Page and Inner Pages to HTML
  • Convert to Dynamic Version (if requested)
  • Upload (Domain and Hosting) Required.

Yes, they are distinct and are charged separately.

Brand Aid ensures website maintenance through these key processes:

  • Content Updates:
    Regularly refreshing website content for relevance.
  • Technical Checks:
    Conduct routine technical checks to address issues promptly.
  • Security Measures:
    Implementing and updating security measures regularly.
  • SEO Optimization:
    Continuously optimizing for search engines and adapting content strategy.
  • Design Updates:
    Periodically updating design for visual appeal and user experience.
  • Mobile Responsiveness:
    Ensuring the website functions well on various devices.
  • Performance Monitoring:
    Using analytics to monitor traffic, user behavior, and conversions.
  • Regular Backups:
    Implementing regular backup procedures for data protection.
  • User Feedback and Testing:
    Gathering feedback and conducting usability testing for improvements.
  • Compliance Checks:
    Staying informed about legal requirements and ensuring compliance.
  • Social Media Integration:
    Integrating and updating social media links for a consistent online presence.
  • Client Communication:
    Maintaining open communication to understand evolving needs and goals.

No, there will consistently be a noticeable variance in resolution and dimensions.

There are 2 main types of websites, Static and Dynamic. Some of their distinct features are:

Static Website: Maintenance involves manually editing HTML files whenever content changes are needed. This can be time-consuming and error-prone.

Dynamic Website: Content updates are often easier to manage through a CMS or database, making maintenance more efficient and less error-prone.

In a dynamic website, the site administrator can easily modify the content with basic HTML knowledge.

EMAIL MARKETING

The first one is simple and creative. The second is HTML-based, featuring clickability that redirects to another page. Brand Aid applies varying platform fees for each.

A video emailer is an email marketing strategy that integrates video content to convey messages, promotions, or information. It enhances engagement and delivers content in a dynamic and visually compelling manner through embedded videos.

Email marketing at Brand Aid is conducted using several email marketing software tools. These tools play a crucial role in creating, managing, and analyzing email campaigns to engage our audience effectively. These tools include:

  • Mailchimp
  • HubSpot
  • ConvertKit
  • Sendinblue