Promoted the "India Pays Digital" video campaign to build trust, awareness, and confidence in UPI payments among users. The focus was on safe and seamless digital transactions.
Launched Meta Ads to amplify video reach, encourage engagement, and attract new followers through trust-driven messaging.
Generated 1.2 lakh+ video views in just 4 days, with over 400 link clicks and 200+ new Instagram followers - enhancing both visibility and user trust in digital banking.